As I pondered on what made someone a social media guru, I came across these three great discoveries that helped me with this challenge. When reading “Nine Rules of Social Media,” Radian6.com made me mindful of the fact to always listen to what your community is saying. It also stated in “Four Steps to Creating Content for a Social Media Community,” that SEO (search engine optimization) is a critical way to generate traffic to your content. However, my favorite tip on becoming a social media master is from Jeff Bullas' article. He reassures you that what you're writing and sharing with the world, does not have to be perfect as long as there's passion behind it.
Monitoring social media is ever changing, but constant. It’s not going anywhere anytime soon, but it tweaks here and there. Your listening strategy will need to adept with the changes, but continue to pay attention to what is being voiced. Bullas stated that simplicity can be very powerful, so, make sure to use the right keywords. Place them in the introduction or title.
These are great tips, but passion in what you create is really the key. Bullas identified that it will “provide the energy that will keep you up late at night and get you up early.” It does not have to be perfect, since perfection has not been determined yet. So, if your heart is in it, then you can’t go wrong.